Speaking

2nd TEDx Talk

I was happy to get a 2nd opportunity to share my views at a TEDx event.

I shared 5 robust strategies from the TELCoS Model of Immunity to help any organization weather a recession, crisis, uncertainty or any other storm that may come its way.

The pandemic has taught all of us what a PPE kit is, what are immunity boosters, why these are important and how they can keep us protected from coronavirus. This got me thinking, what if there were a PPE kit and Immunity kit even for businesses and brands to keep them protected from sudden changes?

Can any brand or business (big or small) be made crisis-proof? Be protected from recessions, pandemics, competition or any other crisis? In this TEDx talk, I discuss the 5 remarkable strategies of the TELCoS Model of Immunity that can make any organization less vulnerable to changes and thus, become long lasting.

You can also read about this TELCoS Model of Immunity here.

1st TEDx Talk

I had the honor of speaking at my first ever TEDx in August 2020, right in the middle of the coronavirus pandemic. Every news item and discussions painted a gray, dark scenario of post-pandemic world.

This talk is meant to give people hope for the future after Covid-19.

It shares a marketer’s perspective on the unseen, exciting side of the ‘New Normal’. Hope it makes you keen to meet the new normal.

You can read about this new perspective here.

IIT Bombay’s E-Summit

Here is my full speech at IIT Bombay’s E-Summit.

This prestigious Business Conclave For had interesting speakers like (among others)

– Anurag Kashyap, Film Director

– Rishad Premji, Chairman, Wipro

– Mahalakshmi R. Head HR, India Mondelez

– Deepali Naair, CMO (India and South Aisa), IBM

– Me, etc etc

I had a wonderful experience speaking about Startup Marketing to the audience of existing and budding entrepreneurs. I was blown by the enthusiasm of the audience, their commitment to making it as business owners, NOT employees.

The speech covers:

1. Positioning-

– Why Positioning is important for startups

-Tools to develop the right Positioning Statement

2. Startup Marketing Models

– 8 Different ways to get the right marketing expertise for your startup in an affordable way

– How to choose the right model for your startup

– Where to find these relevant marketers/ specialists

3. Sales Funnel and its Most Important Stage for a Startup

4. How to come up with Creative Marketing Ideas for your Startup

You can read the entire transcript here.

Computer Society of India, Ahmedabad Chapter

For the first time, I got an opportunity to speak in front of a completely different set of audience i.e. Engineers, especially Computer Engineers.

It was such a wonderful challenge for me to marry their love for technology with my love for marketing and make a cocktail that would not only interest them but also help them work-wise.

Because, as I realized, a sizable number of CSI members either own a technology related business or are working on apps or something else related to technology.

The speech covers everything from:

What we mean by AI?
What we mean by Machine Learning?
What are the disastrous consequences of using AI badly with marketing?
Famous examples where AI and marketing together horribly backfired for the company and also where AI and marketing together took the company to great heights
The right way to use AI in Marketing

You can watch the speech in the video below.

You can read the entire transcript here

Uppercase Conference

I was invited to speak about Low Cost, DIY, Creative, Guerrilla Marketing Ideas at the awesome Uppercase Conference by Missinglettr.

The webinar covered 30+ DIY, low cost marketing ideas for brands, businesses, agencies, consultants, startups, SMEs, etc.

It also included 8 Tips on How To Come Up With Creative Guerrilla Marketing Ideas Yourself.

Sharing the replay of the talk on this page alongwith:

The presentation I used for my webinar on 30+ Low Cost Guerrilla Marketing Ideas
20 Free/ Low Cost Resources For The DIY Marketer
8 Tips On How To Come Up With Guerrilla Ideas Yourself

Hope it helps.

And if you find it useful, do leave a comment and share it with your friends who you think would benefit from it.