About Me

Jinal Shah, On-Demand Marketing Consultant

Marketing Consultant? That is such a broad, all encompassing term, right? What exactly does it cover?

Let me explain. 15+ years as a Marketer have shaped me into a T-Shaped professional i.e. I know enough about a lot of areas of marketing and a lot about a few specific ones. This makes me both, a Marketing Generalist and a Marketing Specialist.

I started off my career with an extensive and enjoyable stint doing B2C marketing at the Godrej Group, Thereafter I picked up B2B marketing skills at a distributor of premium bathroom products, Citrus Bathrooms. While at both my jobs, out of the 10-11 KRAs I had, I used to get excited and motivated by only 2 or 3 of them. The rest had to be done because they had to be done. That got me thinking:

What if I could spend most of my working hours doing something that I absolutely enjoyed and excelled at instead of wasting time on admin tasks or non-marketing tasks?

Consulting seemed to be the answer. I started my consulting journey through the B2B2C route where I worked with ad agencies and event agencies on their client pitches, my specialization being creative ideas to market the offering.

I consulted for startups, SMEs, family businesses and MNCs on marketing strategy, social media and content marketing, branding and positioning, analytics and insights. I have had the privilege of working on interesting brands like Unilever, ICICI Bank, Kotak Bank, Rustomjee, 5nance.com among others.

Throughout the varied phases of my journey, what has remained constant is my obsession with new ideas and new ways of marketing. It has resulted in ~500 unusual marketing ideas and thoughts across 20+ industries on this website www.ifiweremarketing.com, even getting recognized as one of the Top 100 Internet Marketing Blogs and Websites by Feedspot 4 years in a row.

My favorite and most used questions are ‘Why’, ‘Why not’, ‘What if’ and ‘How’ for everything at work (and even at home, if you ask my husband). I find it unacceptable to make marketing communication formulaic and repetitive, turning it into a blindspot or sentencing it to the sea of sameness.

That is why I enjoy working with clients to find creative solutions for brand awareness, generating leads or increasing sales.

Vegan Marketing Consultant

Now for the personal twist in the career story so far.

Ever since I turned Vegan in October 2021, I have experienced first hand the barrage of questions, doubts, myths regarding veganism/plant based lifestyle.

All my varied marketing experience, skills and knowledge are now laser focused on helping vegan businesses attract and convince vegan/non vegans alike. This is my way of helping more people, animals and the environment experience the benefits.

Please visit me at theveganmarketer.com to hear the rest of the story and for much more.

Speaking

Besides consulting, I enjoy speaking and sharing my often contrarian marketing thoughts with like minded people.

I have been a TEDx Speaker, twice. I had also been invited as a speaker at IIT Bombay’s E-Summit to speak on Startup Marketing. Have also been a speaker on Guerrilla Marketing Ideas at the international Uppercase Conference.

I also read, read and read some more. Anything and everything from fiction, non-fiction books to marketing and business articles, newsletters, research reports, blog posts, etc so long as they share something innovative, unusual, futuristic.

May I help you?

If for your vegan business there are activities you have been meaning to undertake, any items on your marketing wishlist you have been meaning to tick off but daily job comes in the way, call me.

I will come, I will help you with strategy, analysis, insights, research and/ or execution of your long awaited marketing project/ proof of concept/ activity. 

Just drop me a line at jinal@theveganmarketer.com and we will take it from there.

You can check out my detailed work experience here.

I also had a weekly newsletter on Linkedin called Marketing Love Letters. In it, I shared musings, short form articles, long form articles etc on all things marketing.

Testimonials

Certifications and Courses

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