This post on Sales Generation Ideas is the final article of the 3 part series on Low Cost, DIY, Guerrilla Marketing Ideas.
A quick recap-
In Part 1, we covered 12 clever ideas to generate Brand Awareness.
We continued onto Generating Leads via 11 unusual DIY marketing ideas in Part 2.
And here we are, all set to convert the leads into sales or generate more sales from existing customers.
Are you buckled in for this quick, fast ride through the guerrilla marketing jungle and onto the other side (that of happy cash registers)?
Helpful Tip- If you had rather watch these ideas instead of reading them, check out the webinar video from my Uppercase Conference on the same topic. I am not fussed about how you come across the ideas. All I want is to leave you with atleast 1 idea that can help change your status quo.
Another helpful tip- Sometimes even if the solution is expensive, it is worth it for the results it can give us. So I am sharing 2 BONUS IDEAS for you to try if and when you have the budgets. Hope, if nothing else, they atleast spark off some thoughts for you to try in a low cost way.
Part 3- 6 Low Cost Marketing Ideas For Sales Generation
1.Discount Code On The Sales Invoice
You must be giving an invoice with every sale. Why waste the back of the invoice? Print some discount or offer for the next purchase. Make your invoice do double duty, thereby generating future sales from existing customers. It also makes them feel appreciated for purchasing from you.
2. Weekly Lead On boarding Video – Google Hangouts Or Facebook Live
What better way to convert leads than to onboard them through Google Hangouts On Air or Facebook Live? Take them through product features and how to use the product. This can encourage the new signups to take sales action, not just be inactive registrants.
3. Repurpose Your Old Product
With growing environment awareness, earn some brownie points by teaching people how to repurpose your products once they have served their use. Example: If you sell magazines or newspapers, you could start a webinar series that teaches readers how to make unique objects from old papers. You could have different classes for different quantities like ‘things that can be made from 30 papers’, 60 papers, 90 papers (encourages subscription), etc. Details of the idea can be read here too
4. Instagram Auction
Auction off select products on Instagram. Let the bids come in through the comments. This will create buzz and customer engagement. All the bidders who did not win the bid, can be given special discount coupons as consolation. Thus this can help you generate additional sales
5. Sell Select Items Exclusively On Social Media
Keep some products for sale only on social media. Not offline, not on your e-commerce store. This will keep your social presence live and active too. It will activate your social followers.
6. ‘Are We Good?’ After Sales Service Card
Why not send a personalized Sorry emailer to every person who registers a complaint with you? After the complaint is resolved, send an emailer with the message “Glad we are ok. Hope you are not mad at me still?”. End it with some offer for their next purchase. This will ensure that even if people had service issues, they continue the relationship with your brand.
So these were ideas to help you generate sales from existing customers or from leads on social channels.
Now, as promised, following are two bonus sales generation ideas. They are not low cost but they can get you results for sure. Want to give them a try?
Bonus Ideas
1.Hidden Content/ Offer Revealed Upon Page Views
Create a blank webpage with only one line at the bottom. To reveal the rest of the content, the site would need X number of page views. If you ensure your content is too irresistible (could be an awesome offer), then people will ask their friends to visit the page, increase page views so that next line is revealed. So at X page views, 3 lines can be revealed. At Y page views, 4 more lines revealed. So on and so forth. This will work only if they hidden content or offer is unbelievable or worth it.
2. Unusual Loyalty Program
If you have a nicely populated blog with at least 100 articles or posts on it, end each post with 2-3 questions. Every time a person reads a post and answers the questions, she gets a point. And those points can then be redeemed against your product or service. This will ensure people read your content. Your content will convince them about the need for your product. So they will be happy to get the discount on it.
Done!!! We are done!!
12 Brand Awareness Ideas + 11 Lead Generation Ideas + 6 Sales Generation Ideas + 2 Bonus Ideas!! Phew
Take a break after reading such a bonanza of low cost marketing ideas. But do not linger for too long. Get started with at least some of them. If you do, do share how well they worked.
Either ways, which of these ideas did you like the most? Would you mind sharing this article and this series with people you know who would find it useful?
Thank you! And see you soon at my next post 🙂