Goodbye! See You On The Other Side…
Goodbye from If I Were Marketing and Hello!! from The Vegan Marketer
9 Wonderful Marketing Memorabilia: A Sneak Peak
I collect smart & innovative marketing material as memorabilia. Take a look at 10 of the most impactful marketing POS from my collection.
6 Extremely Engaging DOOH Examples That Will Surprise You!
OOH too has undergone a digital transformation. As with anything digital, DOOH displays are very interactive & engaging. Here are 6 examples!
5 Ways To Use AI In Marketing
Using AI in marketing is tricky. If done right, it can help impress customers. Else, it can backfire horribly. Just ask Microsoft or Google.
Read on to find out what is AI, how to combine it with marketing and enough examples and case studies on both, the right and the wrong way to use AI in marketing.
8 Marketing Lessons From Kids Products
Did you know that the kids products industry, especially kids books and toys have so much to teach us about marketing? Read on to find out!
Marketing Vegan Foods To The Masses (Part 2)
Marketing vegan foods to plant based eaters is relatively easy. But marketing them to the masses is tough. Read unusual marketing ideas here.
13 Unusual Vegan Foods Marketing Ideas (Part 1)
How do you market vegan foods to 3 different groups of people- the plant based eaters, the flexitarians and everyone else? Here’s how!
Small Gestures Can Build A Big Brand!
Can we build brand only through big moves? Can’t small gestures work as effectively? Read my experience of brand using small gestures well.
16 Non Fiction Book Marketing Ideas Not Heard Before
Are you the author or publisher of a non fiction book? I promise you don’t want to miss these unusual marketing ideas to promote your book.
14 Book Marketing Ideas Not Heard Before-Fiction
If you have written a fiction book and want book marketing ideas? Read here. Bet you have not heard these 15 book marketing ideas before.
Making Any Business Recession Proof
If you wish to find some ways to keep your business and organization safe from recessions, crisis, uncertainties, then check out the 5 robust strategies of the TELCoS Model of Immunity shared in this TEDx 2021 Talk
The Unseen, Exciting Side of The New Normal
Are you eager and excited for the new normal? See it through the eyes of a marketer. Let this data-backed list of benefits show you the unseen, positive side of the post-Covid-19 future.
Customer is your BABY
Customer is NOT King. Customer is NOT your Wife. Customer is your BABY. Read here to find out why.
22 Effective Ideas: If I Were Marketing @ A Restaurant…
Read 22 effective restaurant marketing strategies you can adopt to get your restaurant out of the depression created by Covid-19 here.
8 Powerful Marketing Strategies During Covid-19
Here are 8 impactful customer mindset changes due to Covid-19 and 8 powerful strategies you can use for marketing during Covid-19. Read on…
8 Different Startup Marketing Models And How To Choose The Right One
Startup marketing is highly misunderstood or barely understood marketing requirement. As a startup founder, read this to know the options for going about your marketing efforts.
6 Low Cost Sales Generation Ideas (Finale) + 2 Bonus Ideas
Sales generation being super critical, why not try some low cost, guerrilla marketing ways to generate sales as given in this article?
11 Low Cost Lead Generation Ideas (Part 2)
Can you get more leads, more inquiries in unusual, low cost, DIY ways? Yes, you can. Here are 11 such lead generation ideas to get you started.
12 Low Cost Marketing Ideas: (Part 1) To Generate Brand Awareness
If you need to create brand awareness and get people to know you exist, try these 12 DIY, sticky, low cost marketing ideas. You wont regret it. Promise
20 Free/ Low Cost Marketing Tools For Any Business Owner
20 free marketing tools that any business owner, freelancer, consultant, brand can use to enhance, simplify or automate their marketing & advertising tasks.
7 Unusual Ideas: If I Were Marketing @ B2B Product (B2B Marketing)…
In B2B marketing, the usual rules of branding, communication, ads don’t work as effectively as in B2C. Here are sticky B2B marketing ideas likely to work in any industry.
5 Sticky Marketing Ideas: If I Were Marketing @ Water Conservation Cause…
Is there any other way to convince people to save water, use it wisely? How do you change the ingrained habit positively? Here are 5 unusual ideas for marketing the cause of water conservation…
6 Unusual, Clever Niche Event Agency Ideas…
How can an event agency stand out from the crowd? Here are 6 unusual niche ideas that an Event agency can create and disrupt the market…
15 Clever Marketing Ideas: If I Were Marketing @ Hindustan Times…
Where do newspapers advertise themselves?Do they focus on getting more readers or advertisers?How can they compete with digital?Here are 15 marketing ideas
10 Visually Arresting Social Media Campaigns
Social media campaigns are heavy on visuals.Amidst the million visuals,to arrest attention, we would need something visually unique.Here are 10 such examples…
10 Quick To Implement Diwali Marketing Ideas
Diwali 2017 is just around the corner.If you want to do some quick marketing to get more people to enter your retail outlet,try these 10 creative ideas…
9 Creative Marketing Ideas: If I Were Marketing @ Mastercard…
Mastercard has one of the most enduring marketing campaigns of any brand- ‘Priceless’ Campaign. Read fun marketing ideas to market this evergreen brand…
20 Of The Most Insane, Ingenious, Innovative Outdoor (OOH) Ads
Here are 20 of the most inspiring outdoor ads over the last few years.It comprises of billboards that double up as something else…
Who needs innovative marketing ideas? Everyone!
Everyone needs innovative marketing ideas,except babies & children (except for those children who want to model or act).What are innovative marketing ideas?
Can Marketing Be Unethical? I Think So!
Does unethical marketing exist? I think so. Marketing can either be like Harry Potter’s Invisibility Cloak or like the Mirror of Erised. Let me explain how.
Is Marketing Losing Its Creativity To Big Data?
This is an open letter to Big Data obsessed Marketing Managers, from a fellow marketer. It is an attempt at fighting the case for creativity in marketing.
14 Clever Ideas: If I Were Marketing @ Paytm Digital Wallet…
Demonetisation added 20 mn new users to Paytm’s digital wallet.How will it retain new customers once the cash situation eases?Read 14 sticky marketing ideas
A Day In The Life Of A Marketing Manager/ CMO- Finale
How did our marketing manager from the previous episode come up with a clutter breaking marketing campaign in a fairly short amount of time? Read on to know
A Day In The Life Of A Marketing Manager/ CMO
A riveting account of a Marketing Manager whose life went from sunshine to storm and back to sunshine because of a marketing campaign.How?Why?What?Read here
6 Clever Ideas: If I Were Marketing @ An Ad Agency
An ad agency creates marketing ideas for brands.Why not create ideas for the creators themselves (an agency for the agency)?Read 6 creative marketing ideas
9 Similarities Between Content Marketing And Designer Clothes
Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…
3 Clever Print Innovations- A Curated List
What are some of the simplest yet effective print innovations of the last few months?There have been many but here are 3 that have stayed with me…
Guerrilla Marketing- Yes or No?
Lot of SMEs, startups and even established brands are wary of or unaware about Guerrilla Marketing. Here is a short infographic to help you decide
Pokemon Go-15 Wild and Imaginative Uses For Brands
How can brands and businesses get the most foot traffic and mileage from the addictive Pokemon Go? Here are some wild and creative brand, marketing ideas
Is it too late for Hillary Clinton?
US political marketing has become a battleground of towering personalities-Hillary Clinton vs Donald Trump. Here are sticky marketing ideas to help Clinton
15 Clever Ideas: If I Were Marketing @ Sultan (Bollywood Movie)…
Indian movie marketing has become formulaic. Here are 15 fun, sticky and innovative movie marketing ideas for the upcoming Bollywood blockbuster-Sultan
14 Clever Ideas: If I Were Marketing @ Uber Cabs…
Uber Cabs-A disruptive innovator & most valuable startup or a brand infamous for crimes by its drivers? Here are 14 clever marketing ideas for this enigma!
14 Clever Ideas: If I Were Marketing @ Parachute Coconut Oil
Who oils their hair these days?Not the millenials for sure.Here are 14 fun,sticky marketing ideas to reposition Parachute as a Coconut Oil for hair & skin
6 Clever Ideas: If I Were Marketing @ Brand Sachin Tendulkar…
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
10 Clever Ideas: If I Were Marketing @ Snapdeal #SnapdealIn12Languages
How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages
7 Clever Ideas: If I Were Marketing @ Star Plus’s Breast Cancer Awareness Campaign…
Star Plus was trying to talk to the MEN about Breast Cancer check-up for their women but they were doing it mainly through their own channel. Here are some other marketing ideas to supplement TV ads
12 Clever Ideas: If I Were Marketing @ Mountain Dew Soft Drink…
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
16 Clever Ideas : If I Were Marketing @ HDFC Life Insurance…
Most insurance marketing uses fear as the primary emotion. Here are 16 clutter breaking marketing ideas for HDFC Life Insurance (BFSI marketing)
9 Clever Ideas: If I Were Marketing @ Titan Raga Watches…
The latest fashion marketing fad across brands is ‘Strong,independent women’.Ads of Titan Raga Watches are no exception.Read 9 ideas to break the mould
7 Clever Ideas : If I Were Marketing @ Havells Ceiling Fans…
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
8 Clever Ideas: If I Were Marketing @ Maggi Noodles…
Maggi Noodles is facing a crisis.Consumer trust is badly shaken.Crisis management needs different sort of marketing help.8 unique marketing ideas for Maggi
10 Clever Ideas: If I Were Marketing @ Magnum Ice Cream…
How to market a premium brand of ice cream in a market dominated by age old,affordable llocal brands?Read 10 sticky marketing ideas for Magnum Ice cream
9 Clever Ideas: If I Were Marketing @ Frooti (Mango Drink)…
Summers in India bring out the mango drinks marketing wars- between Frooti, Maaza and Slice. If Frooti wants to win the war,here are 9 smart marketing ideas
10 Clever Ideas: If I were marketing @ CEAT SUV Car Tyres…
Car tyres marketing is not too creative. Ceat has been trying to capture the SUV car tyres category since sometime. 10 creative marketing ideas to stand out
13 Clever Ideas : If I Were Marketing @ Women’s Horlicks…
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
13 Clever Ideas : If I Were Marketing @ Blackberry Classic (Mobiles)…
Blackberry went from a high of 14.8% market share to 0.5% in less than 4 years. Here are some marketing ideas to help it regain its lost appeal.
12 Clever Ideas : If I Were Marketing @ Vodafone India (Telecom)…
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
9 Clever Ideas : If I Were Marketing @ Honda Motorcycle…
Honda has not yet managed to carve a niche for itself in the premium motorcycle segment but it aims for leadership position.Read 9 clever marketing ideas
10 Clever Ideas : If I Were Marketing @ Kellogg’s Oats…
Kelloggs has dominated the healthy breakfast category with its corn flakes but in the increasingly popular oats category, it is struggling. Here are some innovative marketing ideas for the same
9 Clever Ideas: If I Were Marketing @ Colgate Gel Toothpaste
Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate
10 Clever Ideas : If I Were Marketing @ Colgate Sensitive Toothpaste…
How can Colgate get leadership position over the entrenched sensitivity expert Sensodyne toothpaste? Here are 10 fun, innovative marketing ideas…
7 Clever Ideas : If I Were Marketing @ Dunkin Donuts…
Dunkin Donuts is a recent entrant in India. It faces formidable competition from the local donut leader-Mad Over Donuts.Read 7 unusual marketing ideas…
9 Clever Ideas: If I Were Marketing @ Hershey’s Syrups India…
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.
13 Clever Ideas: If I Were Marketing @ Amazon India…-Finale
Ecommerce giant Amazon lately started marketing their presence in the clothing segment in India. Here is the final set of unusual marketing ideas for that..
13 Clever Ideas: If I Were Marketing @ Amazon…-Part 2
Fashion is the most crowded segment in ecommerce competitive with majority Here are 15 creative marketing ideas for Amazon Fashion…
13 Clever Ideas : If I Were Marketing @ Amazon India…
How can Amazon fashion make a mark? Here are 15 clever fashion marketing ideas to propel Amazon Fashion into the winning league…