9 Clever Ideas If I Were Marketing at Honda Motorcycle-www.ifiweremarketing.com

9 Clever Ideas : If I Were Marketing @ Honda Motorcycle…

Honda is the 2nd largest two-wheeler manufacturer in India, 1st being Hero (its ex-partner). Hero and Honda are intensely fighting in Hero’s bread and butter category of bikes- the mass segment of 100-125cc bikes. Honda has as yet, not managed to carve a niche for itself in the premium segment. Some marketing innovations to help Honda’s efforts

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