Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate
I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.