If there ever were a company to personify the Dr. Jekyll and Mr. Hyde syndrome, it would be Uber! Across countries like Mexico, China, Spain, France, US, India and more, Uber has faced criminal charges/[…]
Some sticky and clever business marketing ideas for Titan Raga Watches
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.