US political marketing has become a battleground of towering personalities-Hillary Clinton vs Donald Trump. Here are sticky marketing ideas to help Clinton
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
Most insurance marketing uses fear as the primary emotion. Here are 16 clutter breaking marketing ideas for HDFC Life Insurance (BFSI marketing)
The latest fashion marketing fad across brands is ‘Strong,independent women’.Ads of Titan Raga Watches are no exception.Read 9 ideas to break the mould
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
Car tyres marketing is not too creative. Ceat has been trying to capture the SUV car tyres category since sometime. 10 creative marketing ideas to stand out
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.