Is it too late for Hillary Clinton? To change her brand positioning? To win the political marketing fight? (Political) Campaigns are marketing, candidates are brands, and (Donald) Trump is the strongest in the race. Brand power…results…from[…]
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
The article contains innovative marketing ideas, creative ideas for triggering insurance purchase and ideas for new insurance products
Some sticky and clever business marketing ideas for Titan Raga Watches
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
Since CEAT is diligently trying to get a grip on the SUV Car tyre market in India, here are some ideas that could help it along in its journey
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.