Does unethical marketing exist? I think so! Lets look at Harry Potter to understand. If marketing is like Harry Potter’s Invisibility Cloak. then it is unethical marketing and if marketing communication is like the Mirror of Erised,[…]
‘Pokemon Go’ These two words have got everyone either drooling or swooning or ooohing or aaahing. Everyone (and their sister) is trying to figure out how to cash in on this ‘phenomenon’ that has burst upon[…]
10 cool ideas for marketing Magnum’s new Choco Cappucino flavor ice cream
I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.
As per the afaqs article “Jubilant FoodWorks, master franchisee of Domino’s and Dunkin Donuts in India, saw its same-store sales growth (SSSG) decline consecutively and sharply from minus 2.4 per cent in the June quarter to minus 5.3 per cent in the three months ended September. SSSG measures sales growth in stores a year and more in existence.”