12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
How to market a premium brand of ice cream in a market dominated by age old,affordable llocal brands?Read 10 sticky marketing ideas for Magnum Ice cream
Summers in India bring out the mango drinks marketing wars- between Frooti, Maaza and Slice. If Frooti wants to win the war,here are 9 smart marketing ideas
Dunkin Donuts is a recent entrant in India. It faces formidable competition from the local donut leader-Mad Over Donuts.Read 7 unusual marketing ideas…
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.