Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…
Indian movie marketing has become formulaic. Here are 15 fun, sticky and innovative movie marketing ideas for the upcoming Bollywood blockbuster-Sultan
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
Most insurance marketing uses fear as the primary emotion. Here are 16 clutter breaking marketing ideas for HDFC Life Insurance (BFSI marketing)
The latest fashion marketing fad across brands is ‘Strong,independent women’.Ads of Titan Raga Watches are no exception.Read 9 ideas to break the mould
Summers in India bring out the mango drinks marketing wars- between Frooti, Maaza and Slice. If Frooti wants to win the war,here are 9 smart marketing ideas
Car tyres marketing is not too creative. Ceat has been trying to capture the SUV car tyres category since sometime. 10 creative marketing ideas to stand out
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.