Newsflash- Content Marketing is like Designer Clothes!! via GIPHY I got this newsflash one fine morning while watching Friends. Don’t ask me what is the connection between Friends (the cult TV show), content marketing and[…]
Since the last few years, movie marketing in India has been following a standard set of ideas like a formula (almost)- Movie Marketing Idea = Appearance on all the possible reality shows about 1-2 months[…]
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
The article contains innovative marketing ideas, creative ideas for triggering insurance purchase and ideas for new insurance products
Some sticky and clever business marketing ideas for Titan Raga Watches
9 Interesting marketing ideas for Frooti- some digital marketing ideas, some social media ideas and some activation ideas…
Since CEAT is diligently trying to get a grip on the SUV Car tyre market in India, here are some ideas that could help it along in its journey
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.