Is Marketing Losing Its Creativity To Big Data?
This is an open letter to Big Data obsessed Marketing Managers, from a fellow marketer. It is an attempt at fighting the case for creativity in marketing.
14 Clever Ideas: If I Were Marketing @ Paytm Digital Wallet…
Demonetisation added 20 mn new users to Paytm’s digital wallet.How will it retain new customers once the cash situation eases?Read 14 sticky marketing ideas
A Day In The Life Of A Marketing Manager/ CMO- Finale
How did our marketing manager from the previous episode come up with a clutter breaking marketing campaign in a fairly short amount of time? Read on to know
A Day In The Life Of A Marketing Manager/ CMO
A riveting account of a Marketing Manager whose life went from sunshine to storm and back to sunshine because of a marketing campaign.How?Why?What?Read here
6 Clever Ideas: If I Were Marketing @ An Ad Agency
An ad agency creates marketing ideas for brands.Why not create ideas for the creators themselves (an agency for the agency)?Read 6 creative marketing ideas
9 Similarities Between Content Marketing And Designer Clothes
Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…
3 Clever Print Innovations- A Curated List
What are some of the simplest yet effective print innovations of the last few months?There have been many but here are 3 that have stayed with me…
Guerrilla Marketing- Yes or No?
Lot of SMEs, startups and even established brands are wary of or unaware about Guerrilla Marketing. Here is a short infographic to help you decide
Pokemon Go-15 Wild and Imaginative Uses For Brands
How can brands and businesses get the most foot traffic and mileage from the addictive Pokemon Go? Here are some wild and creative brand, marketing ideas
Is it too late for Hillary Clinton?
US political marketing has become a battleground of towering personalities-Hillary Clinton vs Donald Trump. Here are sticky marketing ideas to help Clinton