Does unethical marketing exist? I think so. Marketing can either be like Harry Potter’s Invisibility Cloak or like the Mirror of Erised. Let me explain how.
This is an open letter to Big Data obsessed Marketing Managers, from a fellow marketer. It is an attempt at fighting the case for creativity in marketing.
Demonetisation added 20 mn new users to Paytm’s digital wallet.How will it retain new customers once the cash situation eases?Read 14 sticky marketing ideas
How did our marketing manager from the previous episode come up with a clutter breaking marketing campaign in a fairly short amount of time? Read on to know
A riveting account of a Marketing Manager whose life went from sunshine to storm and back to sunshine because of a marketing campaign.How?Why?What?Read here
An ad agency creates marketing ideas for brands.Why not create ideas for the creators themselves (an agency for the agency)?Read 6 creative marketing ideas
Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…
What are some of the simplest yet effective print innovations of the last few months?There have been many but here are 3 that have stayed with me…
Lot of SMEs, startups and even established brands are wary of or unaware about Guerrilla Marketing. Here is a short infographic to help you decide
How can brands and businesses get the most foot traffic and mileage from the addictive Pokemon Go? Here are some wild and creative brand, marketing ideas