Who oils their hair these days? I am talking about the younger generation (20yr-35yr). Most people have moved from regular hair oiling to occasional hair oiling at hair salons/spas. It has many benefits but its usage[…]
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
Nestle’s Maggi Noodles is in the middle of an unprecedented product recall due to food safety concerns. Maggi’s entry into the Indian markets in the 1980s and its rapid success as an easy-to-cook snack are often cited[…]
10 cool ideas for marketing Magnum’s new Choco Cappucino flavor ice cream
9 Interesting marketing ideas for Frooti- some digital marketing ideas, some social media ideas and some activation ideas…
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
Kelloggs has dominated the healthy breakfast category with its corn flakes but in the increasingly popular oats category, it is struggling. Here are some innovative marketing ideas for the same
Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate
I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.