Outdoor ads or Out-of-home (OOH) ads are largely made up of billboards. Regular, plain vanilla hoardings. Most of the times, we as consumers ignore them because they are present everywhere. But sometimes a billboard makes us turn our heads when we pass it.
In recent times, many ad agencies and brands have tried making a billboard multi functional- some get passers by involved, some put on a show for consumers, some do double duty as billboard plus environment supporter, etc. Most of the cool ones incorporate some amount of interactivity in the hoarding.
I have compiled a list of my favorite OOH campaigns. This is by no means an exhaustive list but its fairly inspiring. I have not taken the famous ones or the most popular ones, simply because everyone knows about them.
Lets dive in…
20 of the Most Insane, Ingenious, Innovative Outdoor Ads
1. Chandon Champagne
Must have been messy but memorable nonetheless.
2. Garnier Sunscreen
A proof of product
3. Interbest Billboards
Proof that humor sells!
4. Snickers Valentine’s Day Hoarding
A break from the usual ‘red heart, mushy Valentine’s Day’ advertisements.
5. GU- Luxury Confectioner And Baker
This is lateral thinking- using music-making to promote chocolates!
6. Axe Fallen Angels
I wonder how did the models/ actors manage to stay in pose for long…
7. Bloom Jumbo Muffins
Lucky car- pinned down by a muffin!!
8. Deception TV Show, NBC
Who said a hoarding has to be a rectangle only? Thinking out of the ‘box’, literally! 🙂
Playing on a billboard! Now that is unmissable
A billboard demonstrating the product benefits and not the features.
11. Coke Zero Drinkable Ad
Innovation like no other- a drinkable ad!!! Across media…
12. Ikea Bathroom OOH
Only Ikea could have come up with such an innovation. Setting up a fully functional bathroom (size of an average Paris bathroom) with Ikea storage solutions in the middle of the street.
13. Kit Kat Have A Break
Really smart and helpful, in a way.
14. Edina Realty
When you move houses, you move boxes. So instead of usual realty ads with house images, this shows the final effect of their services.
15. Allan Gray Long Term Investing
Need we say more?? Long term investing, money plant, slow but steady growth. What is not to like in this??
16.PNB Housing- Weaver Bird’s Nest
This was a hoarding in my city, Mumbai. I passed it once but it stayed with me even 3 years later! This is the power of innovative marketing.
17. Tropicana Billboard Powered By Real Oranges
An expensive affair involving 3 months of preparation but conveys the product benefit beautifully.
18. Coca Cola Green billboard
Coca Cola doing its bit for the environment by creating a billboard that reduces air pollution.
No need for any tagline or message or image. The clothes pins give the message loud and clear.
20. Mustang Smoking New Car
A billboard with a smoke machine behind it to give the impression of smoking wheel. So get set go…
So what do you think of this list? Has it succeeded in inspiring you to make your next OOH campaign as innovative as theirs? As a Marketing Manager, I am surely kicked!!!
Which one did you like the best?