20 Of The Most Insane, Ingenious, Innovative Outdoor (OOH) Ads

20 of the most insane, ingenious, innovative outdoor ooh ads-www.ifiweremarketing.com

Outdoor ads or Out-of-home (OOH) ads are largely made up of billboards. Regular, plain vanilla hoardings. Most of the times, we as consumers ignore them because they are present everywhere. But sometimes a billboard makes us turn our heads when we pass it.

In recent times, many ad agencies and brands have tried making a billboard multi functional- some get passers by involved, some put on a show for consumers, some do double duty as billboard plus environment supporter, etc. Most of the cool ones incorporate some amount of interactivity in the hoarding.

I have compiled a list of my favorite OOH campaigns. This is by no means an exhaustive list but its fairly inspiring. I have not taken the famous ones or the most popular ones, simply because everyone knows about them.

Lets dive in…

20 of the Most Insane, Ingenious, Innovative Outdoor Ads

1. Chandon Champagne

Must have been messy but memorable nonetheless.

outdoor ads-This is how you get people to identify with your product-www.ifiweremarketing.com

2. Garnier Sunscreen

Proof for the skin product

outdoor ads-'Protects you from the sun' Proof of product benefit given via a brilliant outdoor campaign-www.ifiweremarketing.com

3. Interbest Billboards

Proof that humor sells!

outdoor ads-The sooner you advertise here, the better-www.ifiweremarketing.com

4. Snickers Valentine’s Day Hoarding

A break from the usual ‘red heart, mushy Valentine’s Day’ advertisements.

5. GU- Luxury Confectioner And Baker

This is lateral thinking- using music-making to promote chocolates!

6. Axe Fallen Angels

I wonder how did the models/ actors manage to stay in pose for long…

outdoor ads-AXE, madrid-www.ifiweremarketing.com

7. Bloom Jumbo Muffins

Lucky car- pinned down by a muffin!!

outdoor ads-jumbo muffins-www.ifiweremarketing.com

8. Deception TV Show, NBC

Who said a hoarding has to be a rectangle only? Thinking out of the ‘box’, literally!  🙂

outdoor ads-A standout shape for a billboard for Deception a TV Show by NBC:-www.ifiweremarketing.com

9. Adidas

Playing on a billboard! Now that is unmissable

outdoor ads-A game played on a billboard!! It is not doable for long but the impact even in a short duration would make it memorable-www.ifiweremarketing.com

10. Powerade

A billboard demonstrating the product benefits and not the features.

outdoor ads-Powerade Creates Genius Workout Billboards To Help You Break A Sweat:-www.ifiweremarketing.com

11. Coke Zero Drinkable Ad

Innovation like no other- a drinkable ad!!! Across media…

12. Ikea Bathroom OOH

Only Ikea could have come up with such an innovation. Setting up a fully functional bathroom (size of an average Paris bathroom) with Ikea storage solutions in the middle of the street.

13. Kit Kat Have A Break

Really smart and helpful, in a way.

outdoor ads-Have a Break, Have a Kit Kat-www.ifiweremarketing.com

14. Edina Realty

When you move houses, you move boxes. So instead of usual realty ads with house images, this shows the final effect of their services.

outdoor ads-The product benefit is showcased in this OOH campaign-www.ifiweremarketing.com

15. Allan Gray Long Term Investing

Need we say more?? Long term investing, money plant, slow but steady growth. What is not to like in this??

outdoor ads-'Growth Takes Time' Green Billboard -www.ifiweremarketing.com

16.PNB Housing- Weaver Bird’s Nest

This was a hoarding in my city, Mumbai. I passed it once but it stayed with me even 3 years later! This is the power of innovative marketing.

outdoor ads-PNB Housing Finance's weaver bird nest OOH activation-www.ifiweremarketing.com

17. Tropicana Billboard Powered By Real Oranges

An expensive affair involving 3 months of preparation but conveys the product benefit beautifully.

18. Coca Cola Green billboard

Coca Cola doing its bit for the environment by creating a billboard that reduces air pollution.

outdoor ads-green billboard with plants to suck up carbon coca cola-www.ifiweremarketing.com

19. Ariel

No need for any tagline or message or image. The clothes pins give the message loud and clear.

outdoor ads-Simple, effective, low cost billboard. doesnt even need to be lit.-www.ifiweremarketing.com

20. Mustang Smoking New Car

A billboard with a smoke machine behind it to give the impression of smoking wheel. So get set go…

outdoor ads-Mustang billboard uses smoke machine to show the power of the newly launched model-www.ifiweremarketing.com

So what do you think of this list? Has it succeeded in inspiring you to make your next OOH campaign as innovative as theirs? As a Marketing Manager, I am surely kicked!!!

Which one did you like the best?

If you enjoyed this roundup, then checkout this 30+ Low Cost, DIY, Guerrilla Marketing ideas webinar and 8 Tips on How to come up with creative ideas. Pronto. You won’t want to miss it. 

3 thoughts on “20 Of The Most Insane, Ingenious, Innovative Outdoor (OOH) Ads

  1. OOH is a very important medium for product visibility and noticeability with an exposure of 5 secs. An innovative OOH can be helpful in getting the eyeballs and WOM around it. This article is very impressively put together. Jinal , I really wonder how do you find this content. If you can share the source that would be really helpful for the people reading your blog. We can add few more blogs to our reading list. Thanks

Thank you for reading :) I know you are an observant reader. Mind sharing your observations on the article here?