9 Clever Ideas If I Were Marketing at Honda Motorcycle-www.ifiweremarketing.com

9 Clever Ideas : If I Were Marketing @ Honda Motorcycle…

Honda is the 2nd largest two-wheeler manufacturer in India, 1st being Hero (its ex-partner). Hero and Honda are intensely fighting in Hero’s bread and butter category of bikes- the mass segment of 100-125cc bikes. Honda has as yet, not managed to carve a niche for itself in the premium segment. Some marketing innovations to help Honda’s efforts

Continue reading …
10 Clever Ideas If I Were Marketing at Colgate Sensitive Toothpaste-www.ifiweremarketing.com

10 Clever Ideas : If I Were Marketing @ Colgate Sensitive Toothpaste…

I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.

Continue reading …
7 Clever Ideas If I Were Marketing at Dunkin Donuts-www.ifiweremarketing.com

7 Clever Ideas : If I Were Marketing @ Dunkin Donuts…

As per the afaqs article “Jubilant FoodWorks, master franchisee of Domino’s and Dunkin Donuts in India, saw its same-store sales growth (SSSG) decline consecutively and sharply from minus 2.4 per cent in the June quarter to minus 5.3 per cent in the three months ended September. SSSG measures sales growth in stores a year and more in existence.”

Continue reading …