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If I Were Marketing

If I Were Marketing

Fun, sticky, creative marketing ideas

5 sticky marketing ideas- if i were marketing at water conservation cause-www.ifiweremarketing.com

5 Sticky Marketing Ideas: If I Were Marketing @ Water Conservation Cause…

March 22, 2018March 22, 2018 Jinal Shah- Serial IdeatorCorporate Social Responsibility (CSR)

Is there any other way to convince people to save water, use it wisely? How do you change the ingrained habit positively? Here are 5 unusual ideas for marketing the cause of water conservation…

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6 unusual clever niche event agency ideas-www.ifiweremarketing.com

6 Unusual, Clever Niche Event Agency Ideas…

December 27, 2017 Jinal Shah- Serial IdeatorAgencies

How can an event agency stand out from the crowd? Here are 6 unusual niche ideas that an Event agency can create and disrupt the market…

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15 sticky ideas if i were marketing at hindustan times-www.ifiweremarketing.com

15 Clever Marketing Ideas: If I Were Marketing @ Hindustan Times…

November 18, 2017March 22, 2018 Jinal Shah- Serial IdeatorMarketing Media

Where do newspapers advertise themselves?Do they focus on getting more readers or advertisers?How can they compete with digital?Here are 15 marketing ideas

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10 visually arresting social media campaigns-www.ifiweremarketing.com

10 Visually Arresting Social Media Campaigns

November 11, 2017November 11, 2017 Jinal Shah- Serial IdeatorCurated Lists

Social media campaigns are heavy on visuals.Amidst the million visuals,to arrest attention, we would need something visually unique.Here are 10 such examples…

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10 creative quick to implement diwali marketing ideas-www.ifiweremarketing

10 Quick To Implement Diwali Marketing Ideas

September 30, 2017 Jinal Shah- Serial IdeatorUncategorized

Diwali 2017 is just around the corner.If you want to do some quick marketing to get more people to enter your retail outlet,try these 10 creative ideas…

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9 Creative Marketing Ideas If I Were Marketing at Mastercard-www.ifiweremarketing.com

9 Creative Marketing Ideas: If I Were Marketing @ Mastercard…

July 29, 2017August 25, 2017 Jinal Shah- Serial IdeatorDigital Wallets

Mastercard has one of the most enduring marketing campaigns of any brand- ‘Priceless’ Campaign. Read fun marketing ideas to market this evergreen brand…

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20 of the most insane, ingenious, innovative outdoor ooh ads-www.ifiweremarketing.com

20 Of The Most Insane, Ingenious, Innovative Outdoor (OOH) Ads

June 6, 2017August 25, 2017 Jinal Shah- Serial IdeatorCurated Lists

Here are 20 of the most inspiring outdoor ads over the last few years.It comprises of billboards that double up as something else…

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who needs innovative marketing ideas everyone-www.ifiweremarketing.com

Who needs innovative marketing ideas? Everyone!

April 11, 2017August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

Everyone needs innovative marketing ideas,except babies & children (except for those children who want to model or act).What are innovative marketing ideas?

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can marketing be enthical i think so-www.ifiweremarketing.com

Can Marketing Be Unethical? I Think So!

February 27, 2017August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

Does unethical marketing exist? I think so. Marketing can either be like Harry Potter’s Invisibility Cloak or like the Mirror of Erised. Let me explain how.

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is marketing losing its creativity to big data-www.ifiweremarketing.com

Is Marketing Losing Its Creativity To Big Data?

January 13, 2017August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

This is an open letter to Big Data obsessed Marketing Managers, from a fellow marketer. It is an attempt at fighting the case for creativity in marketing.

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14 Clever Ideas: If I Were Marketing @ Paytm Digital Wallet…

December 28, 2016August 25, 2017 Jinal Shah- Serial IdeatorDigital Wallets

Demonetisation added 20 mn new users to Paytm’s digital wallet.How will it retain new customers once the cash situation eases?Read 14 sticky marketing ideas

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a-day-in-the-life-of-a-marketing-manager-finale-www-ifiweremarketing

A Day In The Life Of A Marketing Manager/ CMO- Finale

October 1, 2016August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

How did our marketing manager from the previous episode come up with a clutter breaking marketing campaign in a fairly short amount of time? Read on to know

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a-day-in-the-life-of-a-marketing-manager-www-ifiweremarketing.com

A Day In The Life Of A Marketing Manager/ CMO

September 28, 2016August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

A riveting account of a Marketing Manager whose life went from sunshine to storm and back to sunshine because of a marketing campaign.How?Why?What?Read here

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6-clever-ideas-if-i-were-marketing-at-an-ad-agency-www-ifiweremarketing.com

6 Clever Ideas: If I Were Marketing @ An Ad Agency

September 15, 2016August 25, 2017 Jinal Shah- Serial IdeatorAgencies

An ad agency creates marketing ideas for brands.Why not create ideas for the creators themselves (an agency for the agency)?Read 6 creative marketing ideas

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9 similarities between content marketing and designer clothes-www.ifiweremarketing.com

9 Similarities Between Content Marketing And Designer Clothes

September 3, 2016August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…

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3 clever print innovations-www.ifiweremarketing.com

3 Clever Print Innovations- A Curated List

August 14, 2016August 25, 2017 Jinal Shah- Serial IdeatorCurated Lists

What are some of the simplest yet effective print innovations of the last few months?There have been many but here are 3 that have stayed with me…

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guerrilla marketing yes or no-www.ifiweremarketing.com

Guerrilla Marketing- Yes or No?

July 31, 2016August 25, 2017 Jinal Shah- Serial IdeatorMarketing Thoughts

Lot of SMEs, startups and even established brands are wary of or unaware about Guerrilla Marketing. Here is a short infographic to help you decide

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Pokemon Go-15 wild and imaginative uses for brands-www.ifiweremarketing.com

Pokemon Go-15 Wild and Imaginative Uses For Brands

July 23, 2016August 25, 2017 Jinal Shah- Serial IdeatorLocal/Retail Marketing

How can brands and businesses get the most foot traffic and mileage from the addictive Pokemon Go? Here are some wild and creative brand, marketing ideas

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political marketing-hillary clinton-is it too late for hillary clinton- www.ifiweremarketing.com

Is it too late for Hillary Clinton?

July 8, 2016August 25, 2017 Jinal Shah- Serial IdeatorPolitical Marketing

US political marketing has become a battleground of towering personalities-Hillary Clinton vs Donald Trump. Here are sticky marketing ideas to help Clinton

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15 clever ideas if i were marketing at sultan bollywood movie www.ifiweremarketing.com

15 Clever Ideas: If I Were Marketing @ Sultan (Bollywood Movie)…

June 23, 2016August 25, 2017 Jinal Shah- Serial IdeatorMovies

Indian movie marketing has become formulaic. Here are 15 fun, sticky and innovative movie marketing ideas for the upcoming Bollywood blockbuster-Sultan

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14 clever ideas if i were marketing at Uber Cabs

14 Clever Ideas: If I Were Marketing @ Uber Cabs…

April 27, 2016August 25, 2017 Jinal Shah- Serial IdeatorTransport

Uber Cabs-A disruptive innovator & most valuable startup or a brand infamous for crimes by its drivers? Here are 14 clever marketing ideas for this enigma!

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14 clever ideas if i were marketing at Parachute coconut oil

14 Clever Ideas: If I Were Marketing @ Parachute Coconut Oil

March 2, 2016August 25, 2017 Jinal Shah- Serial IdeatorFMCG

Who oils their hair these days?Not the millenials for sure.Here are 14 fun,sticky marketing ideas to reposition Parachute as a Coconut Oil for hair & skin

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6 Clever Ideas If I Were Marketing at Brand Sachin Tendulkar-www.ifiweremarketing.com

6 Clever Ideas: If I Were Marketing @ Brand Sachin Tendulkar…

January 25, 2016August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Celebrities

After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….

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10 Clever Ideas If I Were Marketing at Snapdeal #SnapdealIn12Languages-www.ifiweremarketing.com

10 Clever Ideas: If I Were Marketing @ Snapdeal #SnapdealIn12Languages

December 16, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Ecommerce

How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages

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7 Clever Ideas If I Were Marketing at Star Plus's Breast Cancer Awareness Campaign-www.ifiweremarketing.com

7 Clever Ideas: If I Were Marketing @ Star Plus’s Breast Cancer Awareness Campaign…

November 7, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Corporate Social Responsibility (CSR)

Star Plus was trying to talk to the MEN about Breast Cancer check-up for their women but they were doing it mainly through their own channel. Here are some other marketing ideas to supplement TV ads

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12 Clever Ideas If I Were Marketing at Mountain Dew Soft Drink-www.ifiweremarketing.com

12 Clever Ideas: If I Were Marketing @ Mountain Dew Soft Drink…

September 18, 2015January 14, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation

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16 Clever Ideas If I Were Marketing at HDFC Life Insurance-www.ifiweremarketing.com

16 Clever Ideas : If I Were Marketing @ HDFC Life Insurance…

August 4, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Financial Services

Most insurance marketing uses fear as the primary emotion. Here are 16 clutter breaking marketing ideas for HDFC Life Insurance (BFSI marketing)

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9 Clever Ideas If I Were Marketing at Titan Raga Watches-www.ifiweremarketing.com

9 Clever Ideas: If I Were Marketing @ Titan Raga Watches…

July 11, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Fashion

The latest fashion marketing fad across brands is ‘Strong,independent women’.Ads of Titan Raga Watches are no exception.Read 9 ideas to break the mould

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7 Clever Ideas If I Were Marketing at Havells Ceiling Fans-www.ifiweremarketing.com

7 Clever Ideas : If I Were Marketing @ Havells Ceiling Fans…

June 27, 2015January 5, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Electrical Equipment

Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts

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8 Clever Ideas If I Were Marketing at Maggi Noodles-www.ifiweremarketing.com

8 Clever Ideas: If I Were Marketing @ Maggi Noodles…

June 6, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Maggi Noodles is facing a crisis.Consumer trust is badly shaken.Crisis management needs different sort of marketing help.8 unique marketing ideas for Maggi

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10 Clever Ideas If I Were Marketing at Magnum Ice Cream-www.ifiweremarketing.com

10 Clever Ideas: If I Were Marketing @ Magnum Ice Cream…

June 1, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

How to market a premium brand of ice cream in a market dominated by age old,affordable llocal brands?Read 10 sticky marketing ideas for Magnum Ice cream

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9 Clever Ideas If I Were Marketing at Frooti (Mango Drink)-www.ifiweremarketing.com

9 Clever Ideas: If I Were Marketing @ Frooti (Mango Drink)…

May 13, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Summers in India bring out the mango drinks marketing wars- between Frooti, Maaza and Slice. If Frooti wants to win the war,here are 9 smart marketing ideas

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10 Clever Ideas If I were marketing at CEAT SUV Car Tyres-www.ifiweremarketing.com

10 Clever Ideas: If I were marketing @ CEAT SUV Car Tyres…

April 10, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Automotive

Car tyres marketing is not too creative. Ceat has been trying to capture the SUV car tyres category since sometime. 10 creative marketing ideas to stand out

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13 Clever Ideas If I Were Marketing at Women's Horlicks-www.ifiweremarketing.com

13 Clever Ideas : If I Were Marketing @ Women’s Horlicks…

March 22, 2015January 4, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process

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13 Clever Ideas If I Were Marketing at Blackberry Classic (Mobiles)-www.ifiweremarketing

13 Clever Ideas : If I Were Marketing @ Blackberry Classic (Mobiles)…

February 20, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Consumer Electronics

Blackberry went from a high of 14.8% market share to 0.5% in less than 4 years. Here are some marketing ideas to help it regain its lost appeal.

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12 Clever Ideas If I Were Marketing at Vodafone India (Telecom)-www.ifiweremarketing.com

12 Clever Ideas : If I Were Marketing @ Vodafone India (Telecom)…

January 31, 2015January 4, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Telecom

A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag

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9 Clever Ideas If I Were Marketing at Honda Motorcycle-www.ifiweremarketing.com

9 Clever Ideas : If I Were Marketing @ Honda Motorcycle…

January 13, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Two Wheelers

Honda has not yet managed to carve a niche for itself in the premium motorcycle segment but it aims for leadership position.Read 9 clever marketing ideas

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10 Clever Ideas : If I Were Marketing @ Kellogg's Oats-www.ifiweremarketing.com

10 Clever Ideas : If I Were Marketing @ Kellogg’s Oats…

January 1, 2015August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Kelloggs has dominated the healthy breakfast category with its corn flakes but in the increasingly popular oats category, it is struggling. Here are some innovative marketing ideas for the same

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9 Clever Ideas If I Were Marketing at Colgate Gel Toothpaste-www.ifiweremarketing.com

9 Clever Ideas: If I Were Marketing @ Colgate Gel Toothpaste

December 23, 2014January 4, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate

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10 Clever Ideas If I Were Marketing at Colgate Sensitive Toothpaste-www.ifiweremarketing.com

10 Clever Ideas : If I Were Marketing @ Colgate Sensitive Toothpaste…

December 9, 2014August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

How can Colgate get leadership position over the entrenched sensitivity expert Sensodyne toothpaste? Here are 10 fun, innovative marketing ideas…

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7 Clever Ideas If I Were Marketing at Dunkin Donuts-www.ifiweremarketing.com

7 Clever Ideas : If I Were Marketing @ Dunkin Donuts…

November 27, 2014August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Fast Food and Quick Service Restaurants

Dunkin Donuts is a recent entrant in India. It faces formidable competition from the local donut leader-Mad Over Donuts.Read 7 unusual marketing ideas…

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9 Clever Ideas If I Were Marketing at Hershey's Syrups India-www.ifiweremarketing.com

9 Clever Ideas: If I Were Marketing @ Hershey’s Syrups India…

November 17, 2014January 4, 2017 Jinal Shah- Serial Ideator (Conceptualiser)FMCG

Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.

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13 Clever Ideas If I Were Marketing at Amazon India-www.ifiweremarketing.com

13 Clever Ideas: If I Were Marketing @ Amazon India…-Finale

November 12, 2014August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Ecommerce

Ecommerce giant Amazon lately started marketing their presence in the clothing segment in India. Here is the final set of unusual marketing ideas for that..

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13 Clever Ideas If I Were Marketing at Amazon India-www.ifiweremarketing.com

13 Clever Ideas: If I Were Marketing @ Amazon…-Part 2

November 7, 2014August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Ecommerce

Fashion is the most crowded segment in ecommerce competitive with majority Here are 15 creative marketing ideas for Amazon Fashion…

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13 Clever Ideas If I Were Marketing at Amazon India-www.ifiweremarketing.com

13 Clever Ideas : If I Were Marketing @ Amazon India…

November 4, 2014August 25, 2017 Jinal Shah- Serial Ideator (Conceptualiser)Ecommerce

How can Amazon fashion make a mark? Here are 15 clever fashion marketing ideas to propel Amazon Fashion into the winning league…

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  • Advertising and Marketing News
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