Outdoor ads or Out-of-home (OOH) ads are largely made up of billboards. Regular, plain vanilla hoardings. Most of the times, we as consumers ignore them because they are present everywhere. But sometimes a billboard makes[…]
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Who needs innovative marketing ideas? Everyone!
The following people need innovative marketing ideas: E.V.E.R.Y.O.N.E. [except for babies and children (except for children aspiring to model or act)] 🙂 Huh?? What nonsense! Why would, say, a housewife need innovative marketing ideas? Or[…]
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Can Marketing Be Unethical? I Think So!
Does unethical marketing exist? I think so! Lets look at Harry Potter to understand. If marketing is like Harry Potter’s Invisibility Cloak. then it is unethical marketing and if marketing communication is like the Mirror of Erised,[…]
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Is Marketing Losing Its Creativity To Big Data?
Is marketing losing its creativity to Big Data? An open letter to data-obsessed Marketing Managers Hi There, I am your fellow Marketing Manager. For all of us in Marketing, creativity is supposed to be our[…]
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14 Clever Ideas: If I Were Marketing @ Paytm Digital Wallet…
Demonetisation was the only thing talked about across India in November-December, 2016. The brand that shares top of mind recall with ‘Demonetisation’ currently is ‘Paytm‘ digital wallet. There are many digital wallets in India but[…]
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A Day In The Life Of A Marketing Manager/ CMO- Finale
A quick summary (recap from the previous post) of marketing manager Si Emo’s saga of creating a brilliant marketing campaign: We met a marketing manager and A Boss Who Wears Prada. We heard The Boss Who[…]
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A Day In The Life Of A Marketing Manager/ CMO
A short short time ago, there was a Marketing Manager called Si Emo. He was bright, young, happy-go-lucky; prancing about the office cheerfully. He went about his work with a song on his lips and a smile[…]
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6 Clever Ideas: If I Were Marketing @ An Ad Agency
An ad agency comes up with marketing ideas for brands. I thought ‘Why not create ideas for the creators themselves (an agency for the agency, perhaps)? Just to see if my ideas are creative enough[…]
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9 Similarities Between Content Marketing And Designer Clothes
Newsflash- Content Marketing is like Designer Clothes!! via GIPHY I got this newsflash one fine morning while watching Friends. Don’t ask me what is the connection between Friends (the cult TV show), content marketing and[…]
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3 Clever Print Innovations- A Curated List
“Print is dying. Digital is the way to go” Since the past few years, this has been the battle cry of a lot of media managers and brand managers. Maybe because of this threat from[…]
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Guerrilla Marketing- Yes or No?
Should you go for Guerrilla/ Non-traditional Marketing or Traditional Marketing? What factors should you consider before arriving at a decision? 1. Competition Are you in a fiercely competitive market or industry? Are some of your players[…]
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Pokemon Go-15 Wild and Imaginative Uses For Brands
‘Pokemon Go’ These two words have got everyone either drooling or swooning or ooohing or aaahing. Everyone (and their sister) is trying to figure out how to cash in on this ‘phenomenon’ that has burst upon[…]
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Is it too late for Hillary Clinton?
Is it too late for Hillary Clinton? To change her brand positioning? To win the political marketing fight? (Political) Campaigns are marketing, candidates are brands, and (Donald) Trump is the strongest in the race. Brand power…results…from[…]
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15 Clever Ideas: If I Were Marketing @ Sultan (Bollywood Movie)…
Since the last few years, movie marketing in India has been following a standard set of ideas like a formula (almost)- Movie Marketing Idea = Appearance on all the possible reality shows about 1-2 months[…]
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14 Clever Ideas: If I Were Marketing @ Uber Cabs…
If there ever were a company to personify the Dr. Jekyll and Mr. Hyde syndrome, it would be Uber! Across countries like Mexico, China, Spain, France, US, India and more, Uber has faced criminal charges/[…]
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14 Clever Ideas: If I Were Marketing @ Parachute Coconut Oil
Who oils their hair these days? I am talking about the younger generation (20yr-35yr). Most people have moved from regular hair oiling to occasional hair oiling at hair salons/spas. It has many benefits but its usage[…]
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6 Clever Ideas: If I Were Marketing @ Brand Sachin Tendulkar…
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
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10 Clever Ideas: If I Were Marketing @ Snapdeal #SnapdealIn12Languages
How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages
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7 Clever Ideas: If I Were Marketing @ Star Plus’s Breast Cancer Awareness Campaign…
Star Plus was trying to talk to the MEN about Breast Cancer check-up for their women but they were doing it mainly through their own channel. Here are some other marketing ideas to supplement TV ads
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12 Clever Ideas: If I Were Marketing @ Mountain Dew Soft Drink…
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
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16 Clever Ideas : If I Were Marketing @ HDFC Life Insurance…
The article contains innovative marketing ideas, creative ideas for triggering insurance purchase and ideas for new insurance products
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9 Clever Ideas: If I Were Marketing @ Titan Raga Watches…
Some sticky and clever business marketing ideas for Titan Raga Watches
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7 Clever Ideas : If I Were Marketing @ Havells Ceiling Fans…
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
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8 Clever Ideas: If I Were Marketing @ Maggi Noodles…
Nestle’s Maggi Noodles is in the middle of an unprecedented product recall due to food safety concerns. Maggi’s entry into the Indian markets in the 1980s and its rapid success as an easy-to-cook snack are often cited[…]
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10 Clever Ideas: If I Were Marketing @ Magnum Ice Cream…
10 cool ideas for marketing Magnum’s new Choco Cappucino flavor ice cream
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9 Clever Ideas: If I Were Marketing @ Frooti (Mango Drink)…
9 Interesting marketing ideas for Frooti- some digital marketing ideas, some social media ideas and some activation ideas…
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10 Clever Ideas: If I were marketing @ CEAT SUV Car Tyres…
Since CEAT is diligently trying to get a grip on the SUV Car tyre market in India, here are some ideas that could help it along in its journey
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13 Clever Ideas : If I Were Marketing @ Women’s Horlicks…
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
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13 Clever Ideas : If I Were Marketing @ Blackberry Classic (Mobiles)…
Blackberry went from a high of 14.8% market share to 0.5% in less than 4 years. Here are some marketing ideas to help it regain its lost appeal.
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12 Clever Ideas : If I Were Marketing @ Vodafone India (Telecom)…
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
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9 Clever Ideas : If I Were Marketing @ Honda Motorcycle…
Honda is the 2nd largest two-wheeler manufacturer in India, 1st being Hero (its ex-partner). Hero and Honda are intensely fighting in Hero’s bread and butter category of bikes- the mass segment of 100-125cc bikes. Honda has as yet, not managed to carve a niche for itself in the premium segment. Some marketing innovations to help Honda’s efforts
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10 Clever Ideas : If I Were Marketing @ Kellogg’s Oats…
Kelloggs has dominated the healthy breakfast category with its corn flakes but in the increasingly popular oats category, it is struggling. Here are some innovative marketing ideas for the same
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9 Clever Ideas: If I Were Marketing @ Colgate Gel Toothpaste
Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate
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10 Clever Ideas : If I Were Marketing @ Colgate Sensitive Toothpaste…
I had a bit of a sensitive tooth issue few days back. The first thing that came to my mind (also recommended by mom) was “Use Sensodyne”. Sensodyne has become synonymous with sensitive teeth due to its aggressive and focused marketing over the last few years. It has top of the mind recall for this problem. And I may not trust a ‘general’ toothpaste brand like Colgate to treat a specific or niche problem with my teeth.
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7 Clever Ideas : If I Were Marketing @ Dunkin Donuts…
As per the afaqs article “Jubilant FoodWorks, master franchisee of Domino’s and Dunkin Donuts in India, saw its same-store sales growth (SSSG) decline consecutively and sharply from minus 2.4 per cent in the June quarter to minus 5.3 per cent in the three months ended September. SSSG measures sales growth in stores a year and more in existence.”
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9 Clever Ideas: If I Were Marketing @ Hershey’s Syrups India…
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.
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15 Clever Ideas: If I Were Marketing @ Amazon India…-Finale
Shopping online is gaining traction in India. Global e-commerce leader Amazon entered India a little later than local players. So here are some clever marketing ideas to help it cover lost ground, especially in fashion section!
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15 Clever Ideas: If I Were Marketing @ Amazon…-Part 2
Shopping online is gaining traction in India. Global e-commerce leader Amazon entered India a little later than local players. So here are some clever marketing ideas to help it cover lost ground, especially in fashion section!
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15 Clever Ideas : If I Were Marketing @ Amazon India…
Shopping online is gaining traction in India. Global e-commerce leader Amazon entered India a little later than local players. So here are some clever marketing ideas to help it cover lost ground, especially in fashion section!
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