Mastercard has one of the most enduring marketing campaigns of any brand- ‘Priceless’ Campaign. Read fun marketing ideas to market this evergreen brand…
Here are 20 of the most inspiring outdoor ads over the last few years.It comprises of billboards that double up as something else…
Everyone needs innovative marketing ideas,except babies & children (except for those children who want to model or act).What are innovative marketing ideas?
Does unethical marketing exist? I think so. Marketing can either be like Harry Potter’s Invisibility Cloak or like the Mirror of Erised. Let me explain how.
This is an open letter to Big Data obsessed Marketing Managers, from a fellow marketer. It is an attempt at fighting the case for creativity in marketing.
Demonetisation added 20 mn new users to Paytm’s digital wallet.How will it retain new customers once the cash situation eases?Read 14 sticky marketing ideas
How did our marketing manager from the previous episode come up with a clutter breaking marketing campaign in a fairly short amount of time? Read on to know
A riveting account of a Marketing Manager whose life went from sunshine to storm and back to sunshine because of a marketing campaign.How?Why?What?Read here
An ad agency creates marketing ideas for brands.Why not create ideas for the creators themselves (an agency for the agency)?Read 6 creative marketing ideas
Is content marketing like designer clothes? If you think no, read on to find out why, in fact, it is. To get this connection, be a little imaginative…
What are some of the simplest yet effective print innovations of the last few months?There have been many but here are 3 that have stayed with me…
Lot of SMEs, startups and even established brands are wary of or unaware about Guerrilla Marketing. Here is a short infographic to help you decide
How can brands and businesses get the most foot traffic and mileage from the addictive Pokemon Go? Here are some wild and creative brand, marketing ideas
US political marketing has become a battleground of towering personalities-Hillary Clinton vs Donald Trump. Here are sticky marketing ideas to help Clinton
Indian movie marketing has become formulaic. Here are 15 fun, sticky and innovative movie marketing ideas for the upcoming Bollywood blockbuster-Sultan
Uber Cabs-A disruptive innovator & most valuable startup or a brand infamous for crimes by its drivers? Here are 14 clever marketing ideas for this enigma!
Who oils their hair these days?Not the millenials for sure.Here are 14 fun,sticky marketing ideas to reposition Parachute as a Coconut Oil for hair & skin
After Sachin Tendulkar’s retirement from active cricket, how can he and his brand stay relevant and visible? Here are some strategies and ideas….
How to market the fact that Snapdeal mobile app is now available in 12 languages? Can the marketing be done in such a way that it continues to stay a trending topic? #SnapdealIn12Languages
Star Plus was trying to talk to the MEN about Breast Cancer check-up for their women but they were doing it mainly through their own channel. Here are some other marketing ideas to supplement TV ads
12 clever ideas for distinguishing Mountain Dew from Thums up via outdoor, digital and activation
Most insurance marketing uses fear as the primary emotion. Here are 16 clutter breaking marketing ideas for HDFC Life Insurance (BFSI marketing)
The latest fashion marketing fad across brands is ‘Strong,independent women’.Ads of Titan Raga Watches are no exception.Read 9 ideas to break the mould
Why was Havells spending so much on mass media inspite of the others in the ceiling fan category barely advertising? 7 innovative marketing ideas to further Havells marketing efforts
Maggi Noodles is facing a crisis.Consumer trust is badly shaken.Crisis management needs different sort of marketing help.8 unique marketing ideas for Maggi
How to market a premium brand of ice cream in a market dominated by age old,affordable llocal brands?Read 10 sticky marketing ideas for Magnum Ice cream
Summers in India bring out the mango drinks marketing wars- between Frooti, Maaza and Slice. If Frooti wants to win the war,here are 9 smart marketing ideas
Car tyres marketing is not too creative. Ceat has been trying to capture the SUV car tyres category since sometime. 10 creative marketing ideas to stand out
Inspite of being one of the first players in the health drinks/ milk additives market to launch a Women specific drink, Horlicks still has a long struggle ahead of it. Here are some business marketing ideas to help in the process
Blackberry went from a high of 14.8% market share to 0.5% in less than 4 years. Here are some marketing ideas to help it regain its lost appeal.
A smartphone or a mobile phone is of no use without good mobile internet. Inspite of Vodafone being a leading telecom operator, in mobile internet, it is lagging behind. Here are some business marketing ideas to help reduce the lag
Honda has not yet managed to carve a niche for itself in the premium motorcycle segment but it aims for leadership position.Read 9 clever marketing ideas
Kelloggs has dominated the healthy breakfast category with its corn flakes but in the increasingly popular oats category, it is struggling. Here are some innovative marketing ideas for the same
Toothpaste category often is a marketing battleground with each player trying to get the upper hand. Here are some cool marketing ideas to help the underdog in the gel toothpaste category- Colgate
How can Colgate get leadership position over the entrenched sensitivity expert Sensodyne toothpaste? Here are 10 fun, innovative marketing ideas…
Dunkin Donuts is a recent entrant in India. It faces formidable competition from the local donut leader-Mad Over Donuts.Read 7 unusual marketing ideas…
Dessert additive category in India is fairly niche with largely local brands like Amul/ Manama/ Mapro in the market. Hershey’s is the only big player to enter this market. So educating the customers is going to be their task. Here are some innovative marketing ideas to help in this endeavour.
Ecommerce giant Amazon lately started marketing their presence in the clothing segment in India. Here is the final set of unusual marketing ideas for that..
Fashion is the most crowded segment in ecommerce competitive with majority Here are 15 creative marketing ideas for Amazon Fashion…
How can Amazon fashion make a mark? Here are 15 clever fashion marketing ideas to propel Amazon Fashion into the winning league…